SPEAKER: DAVID MOSCHELLA

David Moschella is an author, futurist, and columnist. Harvard Business School Press and has just published his next book, Customer-Driven IT . A frequent speaker and commentator, David specialises in forecasting overall IT industry trends and their effect upon customer and supplier dynamics.

He is the author of the internationally acclaimed work: Waves of Power, Dynamics of Global Technology Leadership. Over the last five years, he has written some 200 columns for Computerworld, the leading newspaper in the US IT industry.

Previously, David spent 15 years with International Data Corporation (IDC), the world?s leading IT market research and consulting firm. For six years, he served as Senior Vice President of Worldwide Research. In this position, he was IDC's main spokesperson on global IT industry trends, lecturing and consulting in some 40 countries around the world. He was also in charge of IDC's global research strategy, including its worldwide market forecasts and predictions, quantitative and qualitative methodologies, and international product development.

Most recently, David was Vice President of Content for MeansBusiness, Inc, an innovative start-up that has built the Internet's largest database of business ideas. In this capacity, he managed an editorial team that extracted the key ideas and concepts from more than a thousand business books, which were then aggregated into a single, searchable and object-based system.

David currently serves on the Merrill Lynch Technology Advisory Board, and the Board of the One Planet Education Network. He is a US citizen, current residing in London.