SPEAKER: MIREILLE GUILIANO

Mireille Guiliano is president and CEO of Clicquot, Inc, the firm she helped found in 1984 and was its first employee. Today she is recognized as the driving force in building the company’s highly regarded national organization, developing its portfolio of ultra-premium wines, and igniting the remarkable growth and brand recognition of its flagship Champagne Veuve Clicquot.

One of the few women who have reached the top echelon of the wine and spirits industry, Mireille wrote the initial marketing plan for Veuve Clicquot in America and directed its implementation. She is credited with growing the Champagne’s top image and overseeing a remarkable pattern of doubling sales. Under her leadership, Veuve Clicquot’s market share in America has grown from less than one percent to more than 21% today. No wonder her casebook strategic approach to positioning and growing ultra-premium brands is often cited and followed in the industry.

She frequently presents nationally and internationally on business topics, especially related to the luxury goods sector, as well as on wine. Mireille is often also a “bubbly” guest on radio and television across America and abroad, and is a sought-after interviewee and hostess.

An author in her own right, Mireille has been contributing articles on food, wine, travel and lifestyle for years to a wide range of publications, including Town & Country and The Quarterly Review of Wines. Her book, French Woman Don’t Get Fat (2005) has already been translated into ten languages.

A native of France and raised on the world’s most famous wine, she is widely regarded as a leading expert on Champagne and possesses prodigious knowledge of gastronomy. She grew up amidst cooks, chefs and restaurateurs, and her enthusiasm for food and wine is contagious.

Educated in Paris, where she studied French and English literature at the Sorbonne and languages at the Institut Supérieur d’Interprétariat et de Traduction, Guiliano holds the French equivalent of a master’s degree in English and German and certification as a translator/interpreter. She also has a command of Italian and several other languages.