SPEAKER: ROLF JENSEN

A groundbreaking futurist, Rolf Jensen explores the era that will come after the Information Society in his latest book, The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business.

Jensen discusses a new worldview where consumers seek meaning from material goods - where purchasing is an emotional experience rather than a rational one. He defines six markets that target our
basic emotional needs and describes how leading companies are profiting from those markets and how other companies can join them. Rolf Jensen is director of The Copenhagen Institute for Future Studies, one of the world's largest future-oriented think tanks, and adviser to over 100 leading international companies and government agencies.