SPEAKER: INMA MARTINEZ

Co-Founder and CEO Escape Velocity

Inma Martinez, 36 has what many consider a "Renaissance" background. A PH Doctor in American Literature, Inma has grown her professional skills in international government agencies such as the UN, global financial institutions and technology companies. A Spanish-born, she has lived in over six different countries, speaks five languages and at present lives in London where she heads, as Chief Executive, Escape Velocity, a technology company.

Escape Velocity develops Artificial Intelligence and has pioneered in the industry the first real-time behavioural personalisation engine, fundamentally oriented to "Humanise technology" and to focus on the convergence of multi-media channels and services that add value to human beings in their daily lives.

In the industry and trade press circles, Inma is considered one of the few evangelists of the new economy. She is usually invited to comment or write about innovation technologies, personalisation, the transformation of technology towards the servicing of humans and psychological aspects of the eternal controvery "Man versus Machina". Inma is a profound believer in technologies that reduce Man's alienation when confronting technical complexities. She supports very strongly the concepts of brand-value, and the respect for human "illogical thinking processes" whenever new applications come to market.

Prior to co-founding Escape Velocity, Inma worked for Cable & Wireless PLC, playing a key role in assessing the new technologies that would affect market trends and transform how global corporations do business in the era of IP-technology developments. Directly involved in the deployment of integrated network solutions, and migration of legacy to IP-based platforms, Inma also advised many corporations on their IP strategy regarding Internet, portals, Business-to-Business and Business-to-Consumer strategies and other IP-integrated solutions.

Inma has as well gained very valuable experience in the financial services industry, in her role as senior executive, developing country relationships in Europe and Latin America for The Institute for Infrastructure Finance, an international member group think-tank associated with the World Bank, EBRD, and other government agencies and at Goldman Sachs & Co. in private banking.